A man was recorded by security cameras allegedly stealing stickers from the official 2026 World Cup album and other items from a newspaper stand in Puebla’s Historic Center.

The footage, shared widely on social media, shows the individual forcibly entering the kiosk, grabbing various products, and leaving the scene. What has sparked public outrage is the claim that police officers nearby witnessed the incident but did not intervene.

This event unfolded amid the growing excitement for the 2026 World Cup, with the album stickers becoming highly sought-after collectibles, often scarce at some sales points. The theft not only highlights the high demand for these items but also raises concerns about the effectiveness and responsiveness of local law enforcement.

Citizens took to social media to criticize the apparent lack of police action and demanded explanations from municipal authorities. So far, there has been no official statement on whether the kiosk owner filed a formal complaint with the Prosecutor’s Office or if an investigation is underway to identify and locate the suspect.

This incident underscores the broader need for timely and decisive security responses in public spaces, especially as Puebla prepares to enhance its urban mobility with projects like the cablebús, which aim to improve accessibility and safety for residents and visitors alike.