The excitement surrounding Mexico’s participation in the 2026 World Cup has reached beyond stadiums and fan zones—right into the heart of Puebla’s real estate scene. On Friday, July 3, 2026, the Valda Tower, a standout residential development in the Angelópolis area, lit up its facade with the phrase “Y si sí,” a now-iconic slogan embraced by Mexican fans during the tournament.

This bold display quickly caught the attention of drivers and social media users alike, who praised the developer for tapping into the national spirit and spreading optimism for El Tri’s journey in the World Cup.

Valda is a high-end residential project by Metropolitan Desarrollos Premium, strategically located near Vía Atlixcáyotl in Angelópolis, one of Puebla’s fastest-growing and most valuable neighborhoods. The tower features 24 residential floors, 154 apartments, an office level, over 2,000 square meters of amenities, and four parking levels.

Designed by RDLP Arquitectos, Valda is envisioned as part of Angelópolis’s vertical expansion, reflecting the area’s dynamic urban growth and rising real estate value.

The phrase “Y si sí” has become a beacon of hope among Mexican fans, symbolizing belief in a historic World Cup performance. Various brands and companies have adopted the slogan in their campaigns, and Valda’s large-scale projection on its under-construction facade stands out as a striking example of this trend.

By joining the World Cup fever in this way, Valda Tower not only celebrates Mexico’s football passion but also highlights how cultural moments can inspire and energize urban development, blending community spirit with modern living spaces.