Between June 11 and 16, 2026, Tinder usage in the cities hosting the World Cup in Mexico and the United States jumped by up to 47% compared to the same period last year. This surge reflects how the global event is not only bringing fans together on the field but also sparking new connections off it.

According to Mashable, a tech and culture website citing Tinder’s internal data, the US saw a 15% increase in users, a 25% rise in profile swipes, and nearly a 60% boost in matches during this timeframe. The excitement around the tournament is clearly translating into more social interactions.

In Mexico, Monterrey stood out with an 80% increase in Tinder activity during the Sweden vs. Tunisia match. Guadalajara followed closely with a 74% spike during the Group A game between South Korea and Czechia. Mexico City also experienced a notable 45% growth in app engagement.

Overall, swipes grew by 37.9%, while matches nearly doubled with a 96.5% increase. This trend highlights how both locals and international visitors are leveraging the World Cup atmosphere to meet new people and expand their social circles.

For migrants and travelers navigating these vibrant host cities, this data underscores the social opportunities that major events like the World Cup can create—beyond just the love of the game.