In the small municipality of Llera de Caneles, located 62 kilometers from Tamaulipas’ capital, Ciudad Victoria, Father’s Day festivities on Saturday took an unexpected turn that stirred controversy. The local government, led by PAN’s Moisés Borjón Olvera, invited Lexy Beltrán—better known as “La Diabla,” a popular influencer from Ciudad Victoria—to perform at the event, drawing mixed reactions from the community.

The celebration, designed to honor fathers in this picturesque town, featured a mix of activities including wrestling matches, gift giveaways, and the much-talked-about appearance of Beltrán. Known for her provocative style and a following of over 192,000 Instagram fans, the influencer’s semi-nude dance on the wrestling ring stage quickly went viral on social media, sparking debate about appropriateness and public entertainment.

Mayor Borjón Olvera addressed the event on his official Facebook page, sharing a lighthearted post that acknowledged the festivities and congratulated the fathers of Llera. “Yesterday (Saturday) we celebrated together, and today we continue recognizing all the fathers of Llera! It was a great joy to share a celebration full of music, fellowship, and special moments to honor those who, with work, love, and responsibility, support their homes,” he wrote. The mayor also joked about needing permission from his wife to attend, adding a relatable touch to the conversation.

Lexy Beltrán’s presence at the event highlights how digital influencers are increasingly becoming central figures in local cultural events, blending online fame with traditional community celebrations. A motorcycle enthusiast and professional model, Beltrán’s blend of charisma and bold imagery has propelled her into the spotlight, illustrating the evolving nature of public entertainment in Mexico.

While some residents expressed discomfort with the provocative nature of the show, others appreciated the fresh and lively approach to celebrating Father’s Day, reflecting a broader shift toward more diverse and inclusive forms of public engagement. This event underscores the ongoing dialogue about cultural norms, public space, and the role of new media personalities in shaping community experiences.