If you’re a fan of gaming culture and digital creators, mark your calendar for July 18 and 19. The S Factor X3, Latin America’s largest gaming tournament and entertainment expo, is returning to Puebla for the second time, this time at the Centro Expositor.

Among the star-studded lineup, the Cuban-born influencer Elizabeth María Erigolla, better known as Staryuuki, will be joining the event. Now based in Miami, Staryuuki has built a massive following across platforms—over 12 million on TikTok, 6 million on Instagram, and 2 million on Facebook—thanks to her engaging gamer content that resonates worldwide.

S Factor X3 is not just about competition; it’s a celebration of gaming culture with a diverse roster including voice actors like Jessica Ángeles and Lalo Garza, as well as popular cosplayers such as Pinku Cosplay and Julieta Allegretti. This mix of talents highlights the event’s inclusive spirit and its role in fostering community among gamers and creatives alike.

Access to the event is free, but attendees must register and download tickets via TicketApp. For fans eager to meet Staryuuki in person, a meet & greet will be available, though pricing details have yet to be announced.

Events like S Factor X3 showcase how digital culture and new forms of entertainment are thriving in Puebla, a city embracing innovation and connectivity. With projects like the upcoming cablebús system enhancing urban mobility, Puebla is positioning itself as a hub for accessible, modern experiences—both in transportation and cultural events.

For migrants and digital natives alike, this is a chance to connect with global gaming trends right in the heart of Mexico, blending local vibrancy with international influence.