Carla Gómez, known as the mother of Merlin the duck, revealed exclusively to 24 Horas that her family and legal team are actively working on officially registering the image of the viral World Cup 2026 mascot. Their goal is to stop unauthorized commercial use of Merlin’s likeness, which has become an unofficial symbol for Mexican soccer fans.

Merlin, the duck dressed in the Mexican national team jersey, has been a beloved figure roaming the streets of Mexico City’s Historic Center and the FIFA Fan Fest during the 2026 World Cup celebrations. Videos showing Merlin alongside Carla and her son Christian have captured millions of views, turning the duck into a viral sensation and a symbol of joy and unity among fans.

Carla expressed frustration over companies profiting from Merlin without permission: “I feel they are taking advantage. Honestly, they are profiting off a family that works hard every day, and we weren’t commercializing Merlin at all. It doesn’t seem fair that other companies do that.”

The family’s move to register Merlin’s image comes at a crucial moment in the tournament, as hashtags like #PatoMerlin and #MerlinMundial trend widely on social media, and even FIFA has shown interest in the phenomenon. This legal step aims to ensure that any use of Merlin’s image benefits the family and supports the duck’s care, preventing exploitation by third parties.

For many fans and observers, this is a smart and necessary move to protect a grassroots symbol that has captured the hearts of millions. Merlin’s story highlights the creativity and affection Mexicans have for their spontaneous cultural icons, and the Gómez family is determined to see this chapter end with fairness and respect.

As the 2026 World Cup continues, Merlin remains a shining example of how community-driven symbols can inspire and unite, reflecting the vibrant spirit of Mexican fans both at home and abroad.