The iconic Mexican footwear brand Panam has unveiled its Gran Prix Talavera sneakers as a collector’s edition inspired by Puebla’s renowned talavera art, which is recognized as Intangible Cultural Heritage by UNESCO, the company announced in 2026.

This special release has quickly become a must-have in Puebla, blending the brand’s six-decade legacy with the region’s centuries-old artisanal tradition. The Gran Prix Talavera model features the signature cobalt blue, yellow, green, and white hues of talavera pottery, making each pair a wearable tribute to local culture.

Carlos Honda, Panam’s regional manager, described the Gran Prix Talavera as “a collector’s piece that captures the colors, shapes, and essence of Puebla’s art,” designed to appeal to both tourists and local consumers. According to company data, Panam’s core customer base in Puebla is aged 30 to 45, many of whom pass down their appreciation for the brand to their children.

Key details about the launch:

– The Gran Prix Talavera joins Panam’s extensive catalog, reflecting the brand’s deep roots in Mexican culture.
– The design draws directly from the artisanal talavera tradition of Puebla and Tlaxcala, connecting fashion with heritage.
– Despite the buzz around special editions, the classic 084 Jogger remains the top seller in Puebla, available in yellow, blue, black, and red at an average price of 549 pesos. This model has long been a staple on school supply lists.

Panam’s comeback in Puebla after pandemic closures

The Covid-19 pandemic forced Panam to close six stores in Puebla city. The opening of a new branch at Outlet Puebla Premier marked the brand’s recovery, leading to increased sales in recent months. Today, Panam generates 10 direct jobs in Puebla’s capital, with its store at 2 Oriente No. 16 serving as a strategic hub for distribution to southern Mexico.

For those seeking a more urban look, the Panam Flip Talavera—skate-inspired with a wide sole and cushioned interior—is available in unisex sizes 22 to 29 for 759 pesos. Special edition inventory is limited and distributed evenly among stores.

Where to buy:

– Panam’s store at 2 Oriente No. 16, Puebla
– Outlet Puebla Premier
– Online at panam.com.mx, where customers can check sizes and availability of collector’s editions

With the Gran Prix Talavera, Panam continues to bridge generations and celebrate Mexican artistry, offering both nostalgia and cultural pride in every step.