{"id":2001,"date":"2026-06-24T11:30:33","date_gmt":"2026-06-24T11:30:33","guid":{"rendered":"https:\/\/topnews.mx\/index.php\/2026\/06\/24\/atlante-fc-taps-viral-pato-merlin-to-boost-its-team-of-the-people-image\/"},"modified":"2026-06-24T17:30:35","modified_gmt":"2026-06-24T17:30:35","slug":"atlante-fc-taps-viral-pato-merlin-to-boost-its-team-of-the-people-image","status":"publish","type":"post","link":"https:\/\/topnews.mx\/index.php\/2026\/06\/24\/atlante-fc-taps-viral-pato-merlin-to-boost-its-team-of-the-people-image\/","title":{"rendered":"Atlante FC taps viral \u201cPato Merl\u00edn\u201d to boost its \u201cTeam of the People\u201d image"},"content":{"rendered":"<p>Atlante FC sparked a lively conversation on social media this Wednesday, June 24, 2026, by sharing a video featuring the viral internet character \u201cPato Merl\u00edn\u201d wearing the club\u2019s iconic blue and red jersey.  <\/p>\n<p>The post, published on Atlante\u2019s official channels, came with a bold message that quickly caught the attention of fans and digital audiences alike:  <\/p>\n<p>\u201cSuperamos a la IA \ud83e\udd16 Si el Pato Merl\u00edn representa a M\u00e9xico, el Pato Merl\u00edn es del Equipo del Pueblo \ud83d\udd35\ud83d\udd34<br \/>\n\u00a1Bienvenido al Atlante FC! \ud83e\udd86<br \/>\n#LesGusteONoLesGuste\u201d  <\/p>\n<p>This move is part of Atlante\u2019s recent strategy to strengthen its identity as \u201cEl Equipo del Pueblo\u201d (The Team of the People) by embracing humor, memes, and digital culture to engage younger audiences on platforms like X, TikTok, and Instagram.  <\/p>\n<p>In the video, \u201cPato Merl\u00edn\u201d sports the Atlante jersey, sparking a wave of reactions. Many fans praised the club\u2019s creativity, while others saw it as a sign of Mexican football\u2019s growing trend to incorporate viral internet phenomena into their communication strategies.  <\/p>\n<p>Atlante\u2019s approach reflects a broader shift in sports marketing where clubs compete for attention beyond the pitch, using pop culture and humor to build stronger connections with diverse and digitally savvy communities. This kind of engagement not only revitalizes the club\u2019s image but also aligns with inclusive and innovative ways to reach Millennials and migrant audiences who value authenticity and cultural relevance.<\/p>\n<div class=\"embed-x\">\n<blockquote class=\"twitter-tweet\"><p>\n<a href=\"https:\/\/x.com\/Atlante\/status\/2069813795459879077\"><\/a>\n<\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Atlante FC sparked a lively conversation on social media this Wednesday, June 24, 2026, by sharing a video featuring the viral internet character \u201cPato Merl\u00edn\u201d wearing the club\u2019s iconic blue and red jersey. The post, published on Atlante\u2019s official channels, came with a bold message that quickly caught the attention of fans and digital audiences [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacional"],"_links":{"self":[{"href":"https:\/\/topnews.mx\/index.php\/wp-json\/wp\/v2\/posts\/2001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/topnews.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/topnews.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/topnews.mx\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/topnews.mx\/index.php\/wp-json\/wp\/v2\/comments?post=2001"}],"version-history":[{"count":1,"href":"https:\/\/topnews.mx\/index.php\/wp-json\/wp\/v2\/posts\/2001\/revisions"}],"predecessor-version":[{"id":2002,"href":"https:\/\/topnews.mx\/index.php\/wp-json\/wp\/v2\/posts\/2001\/revisions\/2002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/topnews.mx\/index.php\/wp-json\/wp\/v2\/media\/2000"}],"wp:attachment":[{"href":"https:\/\/topnews.mx\/index.php\/wp-json\/wp\/v2\/media?parent=2001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/topnews.mx\/index.php\/wp-json\/wp\/v2\/categories?post=2001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/topnews.mx\/index.php\/wp-json\/wp\/v2\/tags?post=2001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}