On Tuesday, June 2, 2026, Jesús Ernesto López Muller, son of former president López Obrador, attended the private inaugurations of the new Nusr-Et Steakhouse in Mexico City. The restaurant, famous for serving premium beef steaks topped with edible gold and priced at over 4,000 pesos per cut, is making a bold entrance into the local culinary scene.

The Turkish chef Nusret Gökçe, globally known as Salt Bae, is opening this branch as the countdown to the 2026 FIFA World Cup intensifies. Salt Bae rose to international fame through viral social media videos where he sported dark sunglasses, a white shirt, and a signature theatrical technique of sprinkling salt on high-quality meat cuts.

His unique style not only turned him into an internet sensation but also attracted high-profile figures such as Nicolás Maduro and Gianni Infantino. This new Nusr-Et location in Mexico City is poised to become a hotspot for both locals and visitors as the world’s biggest soccer event approaches.

For Millennials and migrants in Mexico, this opening highlights the growing trend of luxury dining experiences blending global celebrity culture with local markets—an intersection of identity, status, and the evolving social fabric of the city.