Hosts on platforms like Airbnb, Booking, and Expedia have sharply raised their prices in anticipation of high demand for the upcoming World Cup.
In Mexico City’s Central Zone—which includes the Cuauhtémoc, Miguel Hidalgo, and Benito Juárez boroughs—rental prices have surged by up to 900% in just five months. Roma Norte stands out as one of the hardest-hit neighborhoods.
According to data checked on Tuesday, a two-bedroom apartment in Roma Norte is listed for 400,000 pesos for the period from June 10 to July 20. The same property was priced at 40,000 pesos at the beginning of the year.
This trend is also visible along the Reforma corridor, where homes that rented for 12,000 pesos monthly five years ago now reach 103,000 pesos under shared space arrangements.
Prices vary depending on proximity to the Mexico City Stadium. In nearby neighborhoods like Viveros de Coyoacán, Cafetales, and Pedregal de Santa Úrsula, short-term rentals start at 49,000 pesos for simple apartments and can exceed one million pesos for four-bedroom residences.
**Discounts to Avoid Losses**
Despite landlords’ optimistic projections, a lack of bookings is beginning to threaten their business model.
Facing low occupancy amid sky-high prices, service providers have started lowering rates to avoid operational losses during the sporting event.
By late May, a review found that temporary accommodations in Pedregal de Santa Úrsula and La Candelaria had reduced prices by up to 20%. For example, rates dropped from 72,000 to 40,000 pesos for rooms and from two million to 1.6 million pesos for entire residences.
For migrants and travelers planning to visit Mexico City during the World Cup, this means it’s worth shopping around and booking early—or waiting for last-minute deals as hosts adjust prices.
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