Hot Sale 2026, Mexico’s largest online sales campaign, is officially underway, running from Monday, May 25 through Tuesday, June 2. With more than 600 stores and brands participating in this 13th edition, shoppers can expect a flood of discounts and special banking promotions across digital platforms. But with great deals come great risks—especially for those new to online shopping or living abroad.

To help consumers make the most of these nine days of deals without falling victim to debt, fraud, or scams, Mexico’s Federal Consumer Protection Agency (Profeco) has issued a set of recommendations. Here’s what you need to know to shop smart and stay safe:

1. Set a Budget Before You Dive In
– Decide how much you can afford to spend.
– Consider your payment options and prioritize essential purchases.
– Avoid unnecessary buys that could lead to debt.

2. Shop Only on Secure, Verified Sites
– Stick to well-known websites.
– Look for “https://” at the start of the web address and a padlock icon in your browser—these signal a secure, SSL-certified site.
– Be wary of lookalike or fraudulent pages.

3. Check Seller Information
– The seller should provide a physical address, phone numbers, and clear contact methods.

4. Confirm Product Details Before Buying
– Make sure the product is available.
– Review delivery times, shipping costs, warranty terms, and return/exchange policies.

5. Watch Out for Misleading Ads
– Profeco urges shoppers to read all terms and conditions carefully.
– Any restrictions or limitations must be clearly stated during the transaction.

If you encounter misleading offers, feel your rights have been violated, or need to file a complaint, Profeco offers several ways to get help:

– Consumer Hotline: 55 5568 8722 and 800 468 8722
– X (formerly Twitter): @AtencionProfeco and @Profeco
– Facebook: ProfecoOficial
– Email: denunciasprofeco@profeco.gob.mx, denunciapublicitaria@profeco.gob.mx, and asesoria@profeco.gob.mx

Whether you’re a millennial shopping from abroad or a newcomer navigating Mexico’s digital marketplace, these guidelines can help you enjoy Hot Sale 2026 safely and confidently. Stay alert, shop smart, and make the most of this major online event.