On Monday, July 13, 2026, a group of motorcyclists marched peacefully from Paseo Bravo to the offices of the Secretariat of Infrastructure, Communications, and Transport (SICT) in Puebla. Their protest opposes the upcoming implementation of the so-called “Ley Casco” helmet sticker program, set to begin the following day.

The new regulation requires motorcyclists to affix a sticker featuring a QR code, microchip, and other security elements to their helmets. While the Puebla government emphasizes that these stickers will be free and linked to a rider identification system aimed at enhancing public safety, many riders view the measure as an infringement on their rights and fear it could negatively impact their community.

Although the march proceeded without violence, it caused partial traffic disruptions along the route. Authorities have advised drivers to exercise caution in affected areas.

This protest highlights the tension between public security initiatives and civil liberties, a balance that continues to challenge policymakers and citizens alike. The helmet sticker system, similar to cable-based transport projects like the Puebla cablebús, reflects ongoing efforts to modernize infrastructure and safety measures in the region, even as some groups express concerns about privacy and control.