A video circulating on social media has put Morena local deputy Jaime Aurioles Barroeta at the center of controversy. Identified as a candidate aspiring to run for mayor of San Martín Texmelucan, Puebla, the footage shows him in a casual setting with supporters who praise his extensive political promotion across the municipality.

In the recording, Aurioles is seen thanking his backers and promising to grant “any favor” in return—a phrase that has sparked varied interpretations and criticism online. Supporters highlight how he has “covered” Texmelucan with his image, signaling a strong push in his campaign efforts months ahead of the 2027 municipal elections.

This incident unfolds amid Morena’s internal candidate selection process, with San Martín Texmelucan being a key political battleground in Puebla. Social media users and political figures have questioned both the personalized promotion and the implications of Aurioles’s remarks, suggesting they may hint at political favors tied to specific support groups.

So far, the deputy has not publicly addressed the video or the backlash it has generated.

This episode adds fuel to the ongoing debate about early political campaigning and the use of personal image by hopefuls aiming for elected office in Puebla’s 217 municipalities next year. For communities like Texmelucan, transparent and responsible political engagement remains crucial as voters prepare for the upcoming elections.