Merlín, the duck that captured hearts during the 2026 World Cup, has officially been named an ambassador of Mexico City by FIFA. This announcement, made on June 19, 2026, has sparked a lively debate online: is this a genuine celebration of Mexican pride or a savvy move by FIFA to capitalize on a viral sensation?

The story began simply enough. After Mexico’s first group stage win, Merlín was spotted waddling along Paseo de la Reforma during a family’s workday, quickly becoming a beloved figure. Dubbed the “World Cup duck,” Merlín’s charm spread far beyond Mexico, turning him into a global viral phenomenon.

His rise from local celebrity to unofficial mascot of the Mexican team culminated on June 18, when Merlín was named ambassador for the Mexico vs. South Korea match and invited, along with his family, as guests of honor at the FIFA Fan Fest in Mexico City.

FIFA’s June 19 announcement solidified Merlín’s role as an official ambassador for the host city during the 2026 World Cup. The Mexico City Football Federation’s social media celebrated the duck’s journey: “Merlín arrived as a gift and today is part of something much bigger. In this FIFA World Cup, Merlín becomes an official ambassador of our Host City Mexico City, proudly carrying a story of love, effort, and very Mexican unity. Because the spirit of Mexico City also has feathers.”

For many, Merlín represents more than just a viral moment — he embodies the warmth, resilience, and community spirit that define Mexico City during this global event. Whether you see it as a clever marketing move or a heartfelt tribute, Merlín’s story adds a unique, lighthearted chapter to the 2026 World Cup narrative.