On Monday, June 15, 2026, Puebla’s government revealed that two international soccer matches held in the city as part of the World Cup generated an economic impact exceeding 740 million pesos and attracted more than 287,000 visitors.

José Luis García Parra, the State Government’s Cabinet Coordinator, shared these figures during a press conference led by Governor Alejandro Armenta. The first match, Mexico vs. Ghana, brought in over 144,000 visitors and generated more than 376 million pesos in economic activity. The second game, Peru vs. Spain, drew 143,603 attendees and contributed over 365 million pesos.

Together, these events not only boosted local tourism but also underscored the commercial potential of hosting international sports competitions in Puebla.

This announcement comes amid debates over the costs associated with bringing the Spanish national team to Puebla. Critics and social media users questioned the public investment required for organizing the match. However, the government highlighted that the economic benefits far outweigh the reported expenses for promotion and logistics, emphasizing the positive return on investment.

The Peru vs. Spain match was particularly anticipated, attracting fans from other Mexican states and even international visitors, thanks to Spain’s global football stature. Local business owners in hospitality, dining, retail, and tourism-related services had expected—and now confirmed—significant gains, especially in Puebla’s metropolitan area and Cholula.

Puebla’s administration continues to champion sports tourism as a strategic driver for economic growth. By hosting high-profile events, the state not only stimulates consumption across multiple sectors—hotels, restaurants, transportation, shopping centers—but also enhances its national and international profile.

With over 741 million pesos generated from just these two matches, the government plans to keep promoting World Cup-related activities and other international events to sustain tourism and economic momentum in the coming months.

For migrants and international residents in Puebla, this means more vibrant city life, increased job opportunities, and a stronger local economy fueled by global sports culture.