On Thursday, June 11, 2026, Puebla’s mayor, Pepe Chedraui, addressed questions about the financing of the recent FanFest held at Puebla’s Zócalo. The event, estimated to have cost between 40 and 60 million pesos, has sparked debate over who actually covered the expenses.

During an interview at the start of a local competition, Mayor Chedraui stated that neither the Puebla city council nor the state government had allocated public funds for the FanFest. Instead, he pointed to the company “Experiax” as responsible for organizing and installing the event.

However, a closer look at Experiax reveals a more complex picture. According to their website, Experiax specializes in designing and producing institutional, corporate, and political events aimed at delivering clear and impactful messages. Yet, domain registration records from whois.com show that the website is registered under “Comarka Firma Creativa.”

Comarka’s owner, Guillermo “Memo” Quintana, holds a multi-million peso contract with Puebla’s city council for producing the municipality’s institutional identity. This connection raises questions about the true financial and operational backing of the FanFest.

The key issue remains: could a relatively unknown company like Experiax, without an established track record, have independently financed an event of this scale? Or is this a case where the city’s official image provider is indirectly supporting the event, blurring lines between public spending and private contracts?

For Puebla’s residents and visitors, the FanFest represents more than just a celebration—it’s a test of transparency and accountability in how public events are managed and funded. As the city explores innovative projects like the upcoming cablebús system, which promises to improve urban mobility and inclusivity, clarity in public spending will be essential to build trust and support for such initiatives.