On Thursday, June 11, 2026, Ricardo Salinas Pliego made a notable appearance at the Estadio Azteca for the inauguration of the Copa 2026, an event filled with celebrations and high anticipation. His arrival sparked a mix of reactions among attendees, ranging from cheers to insults, with some even dubbing him the “next president of Mexico.”

In recent days, Salinas Pliego has publicly criticized Claudia Sheinbaum and the current administration, accusing them of poor management, alleged ties to organized crime, and the expensive, problematic organization of the tournament in Mexico City. On the morning of the event, he announced on social media that he was heading to the stadium for a “date with Mexico,” tweeting: “Well then, it’s time for my date with Mexico. Let’s win, Mexico!”

Accompanied by his wife, the TV Azteca owner confirmed his attendance and presence at the opening match between Mexico and South Africa, invited by Mikel Arriola, commissioner of the Mexican Football Federation (FMF).

Meanwhile, President Claudia Sheinbaum accused Salinas Pliego of promoting violent protests ahead of the World Cup but stopped short of blaming him for the Coordinadora Nacional de Trabajadores de la Educación (CNTE) demonstrations, citing lack of evidence. She stated, “I have no proof, but I say that extremes come together, let’s add one plus one. I say this very responsibly: How is it that a businessman who uses his TV network against the Mexican government calls for violence because that’s what is being said there?”

Sheinbaum also emphasized that “people support the government” and assured that the inauguration would proceed without falling into provocations, promising a responsible approach to security.

This moment highlights the complex interplay between media influence, political ambitions, and social tensions in Mexico as the country hosts a major international event. For many, the Copa 2026 is not just a sports celebration but also a stage where broader political narratives unfold.